Notes on design, creative work, and the stuff we build
How to choose between a website and an app, and the practical question to ask before you start building.
The real cost of an advertising film from concept through delivery, the difference between full and lean production, and how to read a production proposal.
Digitization moves work into a system. Automation makes the system run with less intervention. Here is the correct order and how to decide what you need.
What determines brand identity pricing in Egypt, the difference between a logo and a complete identity, and how to compare proposals before you pay.
